Food with a purpose

Fresh ingredients. Thoughtful portions. Happier bowls.

Good nutrition starts with ingredients you can recognize and portions shaped around the dog in front of us. We use fresh proteins, vegetables, fruits, and carefully selected additions to build flavorful rotation meals.

Build my pup’s plan Browse recipes

Fresh proteins and vegetables prepared for dog meals

What goes into a fresh bowl

🥩

Quality proteins

Chicken, turkey, beef, fish, and organ meats can provide protein, flavor, and naturally occurring nutrients.

🥕

Colorful plants

Dog-safe vegetables and fruits add variety, fiber, texture, and phytonutrients to the bowl.

⚖️

Portions with context

Weight, age, activity, body condition, goals, and current diet all help guide an appropriate starting portion.

A fresh plan is personal. Puppies, seniors, highly active dogs, and dogs with medical conditions may need different nutritional support. Your veterinarian remains the best resource for medical nutrition advice.

Not for dogs

Keep these out of reach

Some everyday human foods can make dogs seriously ill. This is a quick safety reminder—not a complete list.

Chocolate & caffeineCan affect the heart, nervous system, and digestion.

Grapes & raisinsMay cause kidney damage, even in small or unpredictable amounts.

Onion, garlic & chivesCan irritate digestion and damage red blood cells.

XylitolA sweetener in some gum, candy, baked goods, and nut butters that can be life-threatening.

Macadamia nutsCan cause weakness, vomiting, tremors, and poor coordination.

Alcohol & raw yeast doughBoth can cause serious poisoning and require urgent care.

Think your dog ate something unsafe?Call your veterinarian, an emergency animal hospital, or ASPCA Animal Poison Control at (888) 426-4435 right away.See the ASPCA safety list